MUVIA was born in the summer of 2025 in Iseo, on the shores of one of the most beautiful  Iseo, from a simple idea: the best way to experience a place is to move through it.

Founded by Andrea Caramatti, a native of Iseo and lifelong sports athlete, MUVIA grew from a personal knowledge of the territory and a genuine passion for being outdoors. What started with a love for cycling became a broader vision: to create a place where people can discover the landscape, meet others, and experience the area beyond the usual tourist routes.

Today, MUVIA offers premium bicycle rentals — from Gravel and Road to MTB and E-bikes — alongside curated rides, outdoor experiences and tailor-made adventures across Lake Iseo, Franciacorta and the surrounding landscapes.

A road through the vineyards, a trail above the lake, a quiet village, a view reached after a climb — these are not simply destinations. They are ways of getting closer to the landscape and understanding what makes it distinctive.

Our routes are explored, tested and continuously refined by people who know this territory first-hand. We connect cycling and outdoor movement with nature, local culture, food, and the people who make the area what it is.

The result is not a standard tour, but an invitation to explore at your own pace.

We are building an international community of people who share a curiosity for places, a passion for movement and a desire to experience the outdoors together. Locals, travellers, cyclists, guides, hosts and outdoor enthusiasts come together through shared experiences rather than simply passing through the same destination.

Because the places we discover are shaped by the people we meet along the way.

Our ambition is to grow beyond a traditional bike rental and become a reference point for active travel in Italy — connecting people with landscapes through experiences that feel personal, considered and genuinely rooted in place.

Come ride with us. Explore further.